Facebook update allows more reach for Business pages

A new update from Facebook overnight allows more reach than ever for Business Facebook pages.

As of yesterday, when businesses tag another business page in a post that post MAY appear in the news feed of either page’s fans.

Example: Tecset make a post and tag the Newcastle Jets Facebook page, this post could now appear in the news feed of the fans of both Tecset OR the Newcastle Jets.

BUT…. Before you go tagging the Google Facebook Page (with 15million plus fans). See this quote from Facebook:

We look at many factors to make sure the most relevant stories appear in News Feed, including which posts are getting the most engagement (such as likes, comments, shares and clicks) across all of Facebook. We also consider which posts are getting the most engagement from people who like both the Page that posted and the Page that was tagged.

For example, if many people who like Dwight Howard also like the Bleacher Report, it suggests that these two Pages are connected. If we see that people who like both the Bleacher Report and Dwight Howard are liking the post above, that’s an indication that it may be relevant for people who only like Dwight Howard.

 

So it is not a case of your post/photo WILL appear in the news feed to all the tagged page’s fans. It’s a case of it might, provided the tag is relevant and there is a true connection.

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